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PROBLEM
Drawsoc, a 2,000-member creative community at UNSW, needed a clear and engaging visual identity for its 2025 annual magazine. The theme Underwater Fantasy required cohesion across a large scale publication and supporting social content, all within a tight timeframe.
ROLE
Design lead, brand identity, storytelling, art direction
SOLUTION
I developed a central narrative based on messages sent underwater to Drawsoc’s sea mascots, which shaped the visual language of the project. This narrative guided the design of a 60+ page publication featuring 30+ artists, alongside a full social media rollout, delivered within 2.5 weeks.
PROBLEM
Drawsoc, a 2,000-member creative community at UNSW, needed a clear and engaging visual identity for its 2025 annual magazine. The theme Underwater Fantasy required cohesion across a large scale publication and supporting social content, all within a tight timeframe.
ROLE
Design lead, brand identity, storytelling, art direction
SOLUTION
I developed a central narrative based on messages sent underwater to Drawsoc’s sea mascots, which shaped the visual language of the project. This narrative guided the design of a 60+ page publication featuring 30+ artists, alongside a full social media rollout, delivered within 2.5 weeks.
MAGAZINE LAYOUT & DESIGN
2025
MAGAZINE LAYOUT & DESIGN
2025
SIMPLIFIED BRAND GUIDELINES
2025
OUTDOOR AD & MAGAZINE MOCKUPS
2025
© Michelle Tsang 2026
MAGAZINE LAYOUT & DESIGN
2025
MAGAZINE LAYOUT & DESIGN
2025
MAGAZINE LAYOUT & DESIGN
2025
MAGAZINE LAYOUT & DESIGN
2025
SIMPLIFIED BRAND GUIDELINES
2025
SIMPLIFIED BRAND GUIDELINES
2025
OUTDOOR AD & MAGAZINE MOCKUPS
2025
OUTDOOR AD & MAGAZINE MOCKUPS
2025