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PROBLEM
HSBC needs to distinguish its signature red Pantone 1795C in markets where red is widely used, particularly across Asia, while appealing to high net worth individuals on a global scale.
ROLE
Brand identity, research, storytelling, art direction.
SOLUTION
A brand concept currently in development for D&AD New Blood that repositions HSBC red as a symbol of intention, care, and long term legacy rather than visual noise.
For a preview or sneak peek, feel free to contact me at: designmctsang@gmail.com
PROBLEM
HSBC needs to distinguish its signature red Pantone 1795C in markets where red is widely used, particularly across Asia, while appealing to high net worth individuals on a global scale.
ROLE
Brand identity, research, storytelling, art direction
SOLUTION
A brand concept currently in development for D&AD New Blood that repositions HSBC red as a symbol of intention, care, and long term legacy rather than visual noise.
For a preview or sneak peek, feel free to contact me at: designmctsang@gmail.com
HSBC RED Pantone 1795C
COMING SOON
HSBC Red Pantone 1795C
COMING SOON
© Michelle Tsang 2026