Wen
Bachelor of Design Thesis Project (2025)
Overview:
Wen is a modular typographic and identity system built from repeatable 3D-stamped units. Designed to explore how structure and variation can shape visual language, the project translates conceptual research into practical identity components, i.e., patterns, layouts, and typographic forms that scale across applications. The work was recognised as a finalist for the Kudos Emerging Designer Awards.
Role:
As the designer, I developed the system logic, created and prototyped the 3D stamp tools, and applied the resulting letterforms into a publication and visual identity framework. I shaped the design rules, produced the visual assets, and ensured consistent behaviour across print and layout.
Selected Page Highlight
Outcome:
The project delivered a cohesive modular identity system that demonstrates typographic craft, systematic thinking, and cross-platform adaptability.
It produced a full publication showcasing the system’s applications, provided scalable assets for pattern and branding use, and gained recognition at the Kudos Emerging Designer Awards, reinforcing its technical and conceptual strength.
Book Unfolded Layout
Book Flip-through Video
Wen Typographic System Writing Instruction
Wen Typographic System Community Participation during Kudos Emerging Awards Exhibition
Work produced by Michelle Tsang for her Bachelor of Design's thesis project. © Michelle Tsang 2025.
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I acknowledge the Wangal peoples as the Traditional Custodians of the land on which I live and create.
I pay my respects to Elders past and present.